The Sellers Guide

Why Choose Barfoot & Thompson?

When you come to sell, it is crucial you get the highest possible price, preferably in the shortest possible time, and that the actual cost of selling is minimised in every way. At Barfoot & Thompson we sell around one in three homes sold by real estate agents in Auckland and can offer you the significant benefits our experience brings.

We’re family owned

Barfoot & Thompson is still family owned and managed after more than 85 years in Auckland real estate. Built on the guiding principles of honesty, integrity and service, we still operate with those same values at the core of our business.

Non franchised for greater selling power

Barfoot & Thompson’s community of 1,300+ salespeople across more than 60 branches work for Barfoot & Thompson, rather than individual franchises. This means they share information and listings, giving us greater reach and selling power.

Specialists in Auckland and Northland

For over 85 years, Barfoot & Thompson has been an integral part of the Auckland landscape.

Throughout our 60+ offices we have more daily contact with Aucklanders wanting to buy and sell homes than anyone else. Every weekend, thousands of Aucklanders and Northlanders visit our open homes. Every day, around one in three Auckland properties are sold by us.


The Sellers Guide to Auctions

What is a real estate auction? What are the benefits?

An auction is a method of selling a property through the process of public negotiations to determine the true market value of the property at that time. The benefits of an auction:

Sense of Urgency

The auction day deadline sets a finite selling period and creates a sense of urgency amongst buyers.

Buyer Competition

An auction creates the conditions for buyer competition – which can lead to a premium price.

Options

You remain free to consider any offers before Auction day, if you choose to.

Certainty

Buyers must bid on an unconditional basis, meaning no complicated conditions.

Control

You are in control – you set the reserve and select the possession date that suits you.

Tracking Interest

All salespeople can register potential buyers for your property via a centralised online database, so we can track interest and contact all interested parties in the event of a pre-auction offer.

No Price Limitations

By marketing without a price you are never limited by an asking price that is too high or too low, so you can attract a wider range of buyers.

Feedback

Your salesperson will provide regular market feedback to assist you in setting the reserve price of your property.

Preferential Online Ranking

Properties for sale by tender or auction, along with those meeting our “promotion” criteria, appear ahead of others in our website search results.

To find out more about auctions, including how to set the reserve, how the bidding process works, pre-auction offers and how to best market your home for an auction, contact your salesperson.


The Sellers Guide to Sale by Negotiation

What does ‘by negotiation’ mean?

Selling by negotiation allows you to list your property for sale either:

With an asking price

This attracts a targeted group of people looking to purchase a home in that price range “By negotiation”

with no fixed asking figure

This has the potential to attract a wider range of customers who will make an offer based on their perception of the market value of your home.

Your salesperson can help you decide which of these methods would best suit you and your property.

Types of offers

There are two types of offers:

Conditional

Having one or more conditions to be met within a specified period (e.g. subject to a building inspection)

Unconditional

All offers will be drawn up by the salesperson on the Real Estate Institute of New Zealand Sale and Purchase agreement and presented to you for your consideration. This may be altered a few times until the conditions are agreed on by both parties.

Speak to your salesperson to find out more information on the sale process, including how a multi-offer situation works, deposits and settlement dates.

Listing Exclusively – why should I list my property exclusively with Barfoot & Thompson?

The salesperson of a sole agency is committed to marketing your property and will:

  • Provide regular reports of buyer feedback.
  • Provide regular information showing how your property compares with similar homes for sale in the area.
  • Ensure your property is advertised on www.barfoot.co.nz, www.trademe.co.nz and www.realestate.co.nz at no charge with national and international exposure 7 days a week.
  • Provide greater exposure to buyers. The Barfoot & Thompson brand is first in top of mind recall and first in buyer/seller preference (Research Solutions 2007).
  • Your salesperson is backed by an established branch support structure that ensures you get exposure to the entire branch sales team.
  • Your property is exposed to a wider group of buyers through the support and commitment from neighbouring Barfoot & Thompson branches.
  • Every Barfoot & Thompson office is linked through a computerised property listing system so that every salesperson can offer your property to buyers throughout greater Auckland and Northland.

The Sellers Guide to Tenders

What is a real estate tender? What are the benefits?

A real estate tender is method of selling a property through the process of private and confidential offers made by a set deadline. The benefits of selling by tender:

Sense of Urgency

The tender deadline sets a finite selling period and creates a sense of urgency amongst buyers.

Buyer Competition

A tender creates the conditions for buyer competition – which can lead to a premium price.

Confidentiality

The result of a tender is private and confidential.

Time to Consider

You have a five working day irrevocable period in which to decide which offer to accept. This can be important if there are a number of parties involved in the decision.

Flexibility

A tender allows you, the seller, to be more flexible with the terms and conditions of the sale e.g. You choose the possession date.

Level Playing Field

Because the property cannot be sold before the closing date, all interested parties are competing on a level playing field.

Tracking Interest

All salespeople can register potential buyers for your property via a centralised online database, so we can track interest.

No Price Limitations

By marketing without a price you are never limited by an asking price that is too high or too low, so you can attract a wider range of buyers.

Feedback

Your salesperson will provide regular market feedback to assist you in establishing the selling range of your property.

Preferential Online Ranking

Properties for sale by tender or auction, along with those meeting our “promotion” criteria, appear ahead of others in our website search results.

Talk to your salesperson to find out more about tenders, including how the process works and the best way to market your home for a tender.


Your Marketing Options

Reach as many potential property buyers as possible with a strong marketing campaign.
Your salesperson will discuss the most appropriate marketing budget for your property with you. Some options for you to consider include:

  • Professional photography
  • Signage Online Marketing
  • Additional online options: Vidoes, photo shows, virtual tours and floor plans
  • Brochures & Flyers
  • Print Advertising : Property Press, Herald Homes (NZ Herald), Local community newspapers
  • Open Homes

For more information about your marketing options, contact your salesperson.


Presenting Your Home at its Best

A house that looks it’s best, on the day has a better chance of selling or reaching a higher price.

How to prepare for your open home

De-personalise

Pack away your personal photographs and family heirlooms. You want buyers to imagine their own photos on the wall and say “I can see myself living here!” – make it easy for them to imagine their dreams in your house.

Clean!

Get into all of the corners, scrub around the taps and make those windows sparkle to create an impression of a well cared for home. Make your house sparkle!

Lighten up

Create the impression of space and brightness by turning on the lights during open homes. On a sunny day make sure the curtains are open too.

De-clutter

Less is more. Tuck away ornaments and accessories that make the house feel cluttered (think of it as a head start on the packing you will eventually do anyway). Clean off everything on the kitchen counters. Put essential daily-used items in a small box that can be stored in a closet when not in use.

Update and make minor repairs

A simple update like painting walls, fixing small holes and replacing bench tops can make a big difference without costing too much. Minor repairs can make a big difference on the day – the house is ready to be lived in.

Street appeal

The front entrance is where potential buyers will make a decision about whether to enter or not. Make sure the outside of your home is well kept, tidy and clean. Consider putting a beautiful, flowering plant by the front door to make your home look even more inviting.

Remove and replace favourite items you want to take with you

Do this before the open home. Rearrange bedroom closets and kitchen cabinets – buyers WILL open closet and cabinet doors. If everything is organised, the buyer will think you take very good care of the rest of the house too.

Home Staging

Consider using a specialist company to make your house look the best it can. Capture more buyers by hiring a professional home stager to bring your home alive.

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